![]() ![]() one that you can roll with for at least 5 years), you have to (like a scientist) create a hypothesis.įor example, Amazon’s hypothesis was that people would buy books online, while Zappos thought people would do the same with shoes. ![]() Always validate your sh*t.Īlright, I might be paraphrasing here, but the gist of it is that in order to find a sustainable business model (i.e. ![]() It stuck with me and perfectly fits this lesson as well. One word is mentioned again and again throughout this summary, and it actually represents the whole book quite well: semi-scientific. If you want to save this summary for later, download the free PDF and read it whenever you want.ĭownload PDF Lesson 1: Find a solid business model by validating your idea. ![]()
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